TOYOTA RACING DEVELOPMENT
FOREBRAIN ROLE: Website Design, Flash Animation
The Company
Toyota Racing Development is a division of Toyota
Motor Sales. TRD is responsible for designing and
building racing engines in addition to developing
and marketing aftermarket parts for Toyota vehicles.
The Challenge
Create a web presence for different brands across
TRD product lines that appeal to their core market
by blending corporate identity with interactive
functionality.
The Solution
Create functional but powerful web sites by
designing around the user experience keeping
navigation simple and page load times to a minimum.
Isolate areas to showcase utilizing Macromedia Flash
technology to supercharge the user experience.
Results
TRDs exposure to the automotive aftermarket
industry has substantially increased with consistent
month over month traffic growth.